Floored, an episodic web series showing exclusively on Babelgum, will ring the NASDAQ Stock Market Opening Bell on May 13.  It is a huge success for the innovative platform set up by Silvio Scaglia, a pioneer in the creation and distribution of content across the virtual work through optic fibre.

Nasdaq’s choice of promoting Floored is not accidental. James Allen Smith’s work is a collection of stories about the passage from the traditional system of trading  of the Chicago Board of Trade to electronic exchange via computer.

A difficult transition that can have undesired and devastating side-effects, as demonstrated by the mistake made by a Citicorp broker last week during the transmission of an order: the trader, mistakenly, placed a sell order for 16 “billion” rather than “million” which caused the Dow to plunge. However, behind the electronic mistake, warns Floored, there is always a human event.

So the series, which has gained success among both the public and the critics, follows “with a pinch of bitterness” – writes New York Times – a generation of outcry traders who find themselves increasingly obsolete.”

Floored looks at examples from the past like Jeff Ansani, who took a colossal loss in one trade in 1994 and is now a mere clerk. A typical story for John Landis and Eddie Murphy, now showing on Babelgum.

Let’s hope that Silvio Scaglia will hear the bell ringing (on Cnbc).